About Us

Schramm Marketing Group is a boutique agency that scales our team to provide cost effective marketing and event services to our clients. We maintain an elite, knowledgeable, and diverse staff as well as a team of outsourced experts, headed by company founder Joe Schramm.
Schramm Marketing Group > About Us

We promote brands and build experiences

Joe Schramm is an experienced veteran of the sports, and cable TV/streaming subscription marketing, trade associations, and
non-profit sector with expertise in producing B2B conferences, reaching targeted demographics for sports and television; and establishing the value of television programming and sponsorships.

The company is wholly owned by Joe. Prior to 2021, the agency had been a partnership with the late Rafael Eli, a noted
Hispanic and soccer marketing specialist.

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Schramm Highlights

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Live Events

  • Created targeted promotions that sold out major sports venues such as Giants Stadium, Metlife stadium, Citi Field, Michigan Stadium, Cotton Bowl.

Hispanic Television Summit

  • Created and produced the Hispanic Television Summit, the longest running event of its kind (24 years).
  • Made the event a premium must attend conference of New York’s TV/media industry where Hispanic marketers, distributors, content creators and platforms come together to discuss the current state of Hispanic Market.

Content Chief for Trade Associations

  • Served as the chief content provider for NAB, NATPE, B&C and more, producing their leading conferences including NAB Show New York/Las Vegas, Multicultural TV Summit, NATPE: Miami, NATPE: Streaming+, NATPE: Hollywood, and other leading conferences for the international television industry.

Sports Sponsorships

  • Introduced AT&T to sponsorships of international and professional soccer and championship boxing.
  • Worked with Top Rank boxing, Lucha Libre AAA (currently part of WWE), Soccer United Marketing, to generate sponsorship revenue connecting leading brands to sports.

TV and Streaming
Subscription

  • 30+ years of driving viewership of select on demand content, and subscription to premium services and streaming platforms with special emphasis on targeted or niche audience segments including Hispanic, Bollywood, Asian, Black, and LGBT+.
  • Eight years as the Hispanic agency for the 1-800-OK-CABLE marketing cooperative.  Each year consistently delivered the highest number of new Hispanic customers for cable in the US.

Strategic Advisor

  • Created the first ever PRIDE Television Summit, produced with the support of GLAAD and on behalf of Broadcasting & Cable and Multichannel News.

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